In the meantime, precisely the same data exhibit that the quantity of customers that Entrepreneurs could attain with adverts on YouTube in Hong Kong remained unchanged amongst October 2023 and January 2024.
You’ll obtain our entire Digital 2024: Hong Kong report within the embed below (Simply click here if you can’t see that, or If you're able to’t change the slides).
Having said that, as we famous within the Facebook area higher than, alterations while in the audience access figures published in Meta’s ad organizing instruments do not essentially correlate with overall adjustments in its platforms’ Energetic user bases.
Because of this, we advise warning when comparing the social networking person values posted With this calendar year’s experiences with These printed in prior years, Specially due to the fact improvements in described values would be the result of “corrections” from the source data, and also improvements in real user conduct.
Like a result, modifications in advert achieve may well not necessarily point out any modify while in the System’s All round person foundation.
The quantity of social media customers in Hong Kong at the start of 2024 was comparable to 86.two percent of the full population, but it’s essential to anxiety that social media people may well not symbolize unique persons (see our comprehensive notes on data to know why).
Check with sights on expected alterations in volume of company/output, quantity of folks engaged and prices for the coming quarter as in comparison with The existing quarter.
Get fresh insights: our helpful social networking overview web site assists you remain updated with world-wide social websites tendencies, featuring essential headlines for social media adoption, along with the most recent person figures for the whole world’s most widely used social media marketing platforms.
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Nonetheless, it’s crucial to stress that these promotion achieve figures don't represent regular Energetic consumer figures, and there might be meaningful variances between the size of Snapchat’s advertisement audience and its whole Energetic consumer base.
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Notice: Meta’s advertising and marketing means only publish viewers gender data for “female” and “male” people.
This contrasts While using the gender data made available from the promoting tools of platforms like Facebook, which depends within the gender that users by themselves enter in their very own profile.